Whaaat is Rich Media?!?
Rich Media is anything that moves or makes sound. Most frequently, rich media refers to audio and/or video and animation on the Web.
Wikipedia categorizes rich media and multimedia as synonymous:
Multimedia (Lat. Multum + Medium) is media that uses multiple forms of
information content and information processing (e.g. text, audio, graphics,
animation, video, interactivity) to inform or entertain the (user) audience.
Multimedia also refers to the use of (but not limited to) electronic media to
store and experience multimedia content. Multimedia is similar to
traditional mixed media in fine art, but with a broader scope. The term
“rich media” is synonymous with multimedia. Multimedia means that
computer info can be represented through audio, graphics, image, video
and animation in addition to traditional media(text and graphics).
Hypermedia can be considered one particular multimedia application.
So examples of rich media for a person or business’ Web presence would be:
1. Talking head video introduction of solo-preneur or entrepreneur, director, or
CEO of an organization.
http://www.katherinelisti.com/ from 2003
http://www.kalproductions.com/documentary.html -Click on Leadership to see how video quality has progressed to it
2. Podcasts that contain introductory material, information, training, or
promotional material about your business.
http://www.smallbusinesspodcast.com/
3. Video introduction in combination with highlighting facility or plant, or mode
of operation.
http://www.timestencellars.com/video.html
4. Employee orientation
http://www.scouting.org/supply/orientation/
5. Profile or any message combining audio and stills
http://www.chicagobusiness.com/25video/
6. Training
http://www.kalproductions.com/training.html
7. Documentary short features highlighting an aspect of your business, an
employee, or a customer.
-
http://ge.ecomagination.com/site/index.html
The above uses of rich media can maximize your marketing efforts by being available 24/7, with the ease of saying, “Check out my Web site and take a look at …”
By the way, check out Rich Media Maven’s production site at: http://www.kalproductions.com/
Posted on June 13th, 2007 by admin
Filed under: Rich Media Basics
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