Digital Signage: Far Sexier than its Name Implies!

(Content courtesy of Will Frome, Buisness Technology Consultant with Preferred Tecnology Solutions, email: Will.frome@preferredtechnology.com)
Ah synchronicity! What fun, especially when it connects you with a former colleague. When Will was just a pup in the film/video business, he location managed a music video for me more years ago than either of us will confess to! So […]

Television 2.0: Reluctant to add Rich Media to Your Web Site?

As Joan would say, “Can we talk?” According to the Wharton School of Business, some experts are calling new media, that is audio and video components online, Television 2.0. It’s part of doing business in the 2.0 environment, that is, on the Internet.
I talk to many businesses who are perfectly happy with what they have […]

Whaaat is Rich Media?!?

Rich Media is anything that moves or makes sound. Most frequently, rich media refers to audio and/or video and animation on the Web.
Wikipedia categorizes rich media and multimedia as synonymous:
Multimedia (Lat. Multum + Medium) is media that uses multiple forms of
information content and information processing (e.g. text, audio, graphics,
animation, video, interactivity) to inform or entertain […]